The year 2024 has been nothing short of transformative for the electric vehicle (EV) industry. As EVs moved from the fringes of the automotive market to the mainstream, this year has been defined by record-breaking growth, groundbreaking technological advancements, and a sharp focus on expanding the charging infrastructure to support the rapidly growing number of electric vehicles on the road. As a commercial EV charging provider, Connekt have had a front-row seat to this electrifying revolution and are proud to contribute to its momentum.
Key Trends Shaping the EV Landscape in 2024
1. Accelerated EV Adoption
Record-Breaking Sales: Global EV sales soared to an estimated 17 million units in 2024, representing a 35% increase over 2023. This impressive growth was driven by several factors, including rising environmental awareness, government incentives, and the increasing availability of affordable and reliable EV models.
Source: International Energy Agency (IEA)
Market Expansion: EVs achieved significant milestones in market share across key regions. In Europe, EVs accounted for over 20% of total new car sales—a first for the region—while China continued to lead in absolute numbers, solidifying its role as the global leader in EV adoption.
Source: European Automobile Manufacturers’ Association (ACEA)
2. Expanding EV Model Range
Diverse Options for Consumers: Automakers responded to the growing demand for EVs by broadening their portfolios to include options for nearly every segment. Brands like Tesla, Hyundai, and Volkswagen continued to dominate the market, while luxury automakers such as BMW and Mercedes-Benz introduced high-performance electric models to capture discerning buyers.
Jaguar’s Big Launch: One of the standout moments of 2024 was Jaguar’s highly anticipated relaunch of its EV lineup, including the unveiling of its all-electric XJ model. This marked a significant step in the brand’s commitment to becoming an all-electric luxury carmaker by 2025, attracting attention from consumers and industry insiders alike.
Commercial Vehicle Electrification: The electrification of commercial vehicles gained significant traction. Electric delivery vans, buses, and even heavy-duty trucks became more commonplace as stricter emissions regulations and lower operating costs drove adoption in logistics, public transport, and other industries.
3. Advances in Battery Technology
Improved Range and Charging Speeds: 2024 saw significant breakthroughs in battery technology. The average range of new EVs increased by 20%, while advancements in charging systems reduced average charging times by 30%. Solid-state batteries, which promise higher energy density and faster charging times, continued to gain traction as a potential game-changer for the industry.
Longer Battery Life: Manufacturers focused on improving battery durability, addressing a critical concern for EV owners. Enhanced battery management systems and innovative materials contributed to longer-lasting batteries with reduced degradation over time.
4. Growing Demand for Charging Infrastructure
Network Expansion: The rapid adoption of EVs highlighted the need for an equally robust charging infrastructure. Governments and private companies made substantial investments to expand charging networks, particularly in urban areas and along major highways. This expansion has been critical to reducing “charging anxiety” and making EVs a viable option for long-distance travel.
Source: Department for Transport (UK)
Fast-Charging Solutions: The deployment of DC fast-charging stations increased significantly, with more than 20,000 new units installed globally in 2024. These stations offer rapid charging capabilities, making EV ownership more convenient for those needing quick top-ups during extended journeys. Connekt was proud to play it's part in this with our inaugural rapid hub opening at the prestigious Cameron House Resort on Loch Lomond.
Workplace and Destination Charging: Businesses embraced workplace charging, recognizing the benefits of providing EV charging options for employees and visitors. Hotels, shopping centers, and public sector institutions also prioritised “destination charging” to cater to the growing EV user base.
What a phenomenal year it has been for the EV industry as a whole. I can only speak for Connekt, but we have seen volumes surpass expectations right across the board, from incoming enquiries to industry advancements and more. It is clear to see the adoption of EV's really starting to take hold now and we are proud to be playing our part in helping to build out the charging infrastructure. Early days though, and a very exciting few years ahead - Johnny Manning - Connekt Founder
5. Focus on Commercial Fleet Electrification
Customised Charging Solutions: With businesses increasingly turning to electric vehicles for their fleets, the demand for tailored charging solutions grew. From logistics hubs to municipal transit depots, companies sought charging infrastructure designed to meet their specific operational needs.
Economic and Environmental Benefits: Electrifying fleets not only reduced emissions but also offered long-term cost savings through lower fuel and maintenance costs, further accelerating adoption in the Commercial EV Charging sector.
Our Role in Shaping the Future of EV Charging
As a leading Commercial EV Charging provider, we are proud of the role we’ve played in supporting the industry’s rapid evolution. By delivering reliable, efficient, and scalable charging solutions, we have helped businesses and organisations to seamlessly integrate EVs into their operations. From helping companies electrify their fleets to providing innovative charging options for hotels and leisure centers, we are driving the transition to a greener future.
Looking Ahead to 2025
The momentum generated in 2024 shows no signs of slowing down. As we look to 2025, we anticipate:
- Further Growth in EV Adoption: With EVs becoming more affordable and accessible, adoption rates are expected to climb even higher, potentially reaching 25% of global new car sales.
- Continued Battery Innovation: Breakthroughs in battery technology, including the commercialisation of solid-state batteries, will further enhance EV performance and appeal.
- Expansion of Charging Infrastructure: Public and private investments will continue to grow, ensuring that charging infrastructure keeps pace with the expanding EV fleet. Connekt are going to play a huge part in this infrastructure growth.
As a company, we are committed to staying at the forefront of this revolution. By investing in cutting-edge technologies and expanding our network, we aim to meet the evolving needs of our customers and play a central role in shaping the future of sustainable transportation.
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